Five of New Zealand's most high-profile multi-millionaires star in the New Zealand series of the popular entrepreneurial programme Dragons' Den. The New Zealand dragons are multi-millionaires and business leaders -outspoken entrepreneur Sir Bob Jones, television producer Julie Christie, telecommunications queen Annette Presley, property developer Paul Webb and publisher Barry Colman. Dragons' Den sees budding Kiwi entrepreneurs pitch their ideas to a panel of business tycoons who must then decide if they want to invest their own money and expertise in their ventures. On this third episode will Sir Bob Jones take up the challenge to become "gangsta"? With ideas ranging from a secret family recipe to a unique kids' clothing range, there's more than enough for the Dragons to get their teeth into.